Adfreak gives his take on that sleep aid commercial:
What’s odd is that there’s only two dream characters—and they’re Abraham Lincoln and a beaver. No wonder this guy can’t sleep. He’s probably like the Twilight Zone guy who’s terrified of his dreams and is trying to stay awake forever. (Actually there’s a third, silent dream character who sidles up to the kitchen counter, but it’s unclear who he or she is. It looks like either an astronaut or a fish.)
But his analysis, as his update admits, follows the pioneering scholarship of this post.