Word of Mouth Marketing
Guy Kawasaki gives a "preview" of Andy Sernovitz's book, Word of Mouth Marketing.
Good ideas - I especially like the resort's move with the cab drivers - but Thomas Mann was onto the the word of mouth barrier years ago:
"There is at bottom only one problem in the world and this is its name. How does one break through? How does one get into the open? How does one burst the cocoon and become a butterfly?"