Sunday, February 25, 2007

Relationship Maintenance

Kathy Sierra at Creating Passionate Users has a candid post on how customers are treated before and after the sale. An excerpt:

Most companies would never outsource their sales reps, but we all know what happens with most tech support.


Most companies would never make a brochure with the same (lack of) quality in the product manual.


Most companies would never make their main website as uninviting as the tech support site.

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