A nondescript strip mall off Hemet's main drag is the insertion point. Rather than hot dogs spinning beneath a heat lamp, bags of pomegranates, rose-gold apples, and watercress are the first things you see when entering through the door. Next in prominence are prepared foods, including Japanese shrimp dumplings, Mexican-style burritos, and Indian samosas. The food for sale is a combination of Fresh & Easy's store brands and national and regional ones. The vibe, given the eight aisles and the kinds of items for sale, is much more akin to Trader Joe's than to either a true convenience store or a full-size supermarket.
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