A classic from What Would Dad Say:
100 Attributes of People Who Start Companies. An excerpt:
8. Love your prospects. This is a different and more specific than the axiom of “Be Passionate.” This was really brought home to me several years ago, when I attended a new company investor presentation. After the very professional presentation, the co-founder was asked in a small, friendly group of people, if he had always believed in this approach. (The company was in the self-help space.) He said, ‘No, I don’t believe in it, but it looks like a wide open market.’ If you are approaching the business from a purely economic standpoint, you might be able to make it work. All I am saying is it makes it all more fun and believable if you love the prospects and customers. Warren Buffet owns Dairy Queen and I ‘d bet you a marshmellow Blizzard that Warren loves DQ ice cream. One thing he would not say is ” Americans should not eat ice cream.”
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