Writing in Reason, Shikha Dalmia on Bollywood's impact in an unlikely area. An excerpt:
But the Muslim country most in the grip of Bollywood mania is Pakistan, India’s cultural twin in every respect but religion. As with the Beatles under communism, the more aggressively Pakistani authorities have tried to purge Bollywood from their soil, the more its popularity has grown. During the country’s four-decade-long ban on Indian movies, Pakistanis smuggled VHS tapes and installed satellite dishes. When the ban was finally lifted in 2008, the Bollywood scene in Pakistan exploded. Not only have Bollywood movies been playing to packed houses, but Indian movie stars—despite Islam’s taboo against idol worship—are treated like demi-gods. The latest fad among Pakistan’s urban nouveau riche are Bollywood theme weddings in which the bride and groom dress in outfits worn by a movie’s stars and hold their wedding reception in elaborate tents patterned around the movie set.