The Brief Briefing
I'm giving a complimentary "Leadership Lessons" briefing next month to clients and to people referred by clients. It will be very informal with no frills and the setting will be a simple classroom at a nearby university. Only 22 people can attend. The entire session will be an hour and a half.
The length is important. Although I teach longer workshops, one aspect of a briefing is that it is brief. It is sensitive to schedules and goes right for the jugular. I like it when people interrupt with questions and so the program has to allow for a certain flexibility, what one might call planned spontaneity.
One presentation rule that I've followed for years is to leave the audience a little hungry for more. You don't want people staggering out thinking, "I've heard more than I ever care to hear about that subject!" They need to leave confident and not confused. Speakers should be in the knowledge conveyance - not the "I'm smarter than you" - business.
Another advantage of the length is it forces me to tighten my analysis and to get a very clear sense of what matters and what does not. Length can lead to undue complexity and sloppy thinking. Brevity, if handled properly, is an ally.
I'm looking forward to it.