Since 1955 the Walt Disney Company made the rules of the amusement park business. That's the year it opened Disneyland and set the standard for showmanship, efficiency, and profitability. Before Disneyland, the rule was that amusement parks needed big scary roller-coasters to succeed. Disneyland changed all that by featuring theme rides instead of thrill rides.
- From Rules for Revolutionaries by Guy Kawasaki
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