It wasn't a new and bold strategy although it was one that would work but they wanted new and bold and whether it worked was optional and possibly not even desirable because, after all, who wants the old stuff and "Perception is Reality" was their mantra even though reality has a way of reminding you that it's still around and in a cage fight stomps perception every time no matter how new and bold perception may be.
The deal was unlikely but sometimes you can lose and win at the same time.
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