Wednesday, August 14, 2019

Straight Line Selling

"In fact, now that I thought about it, no matter what objection the prospect hit me with, I would never just answer it and ask for the order again. That would be pointless, since the objection was merely a smoke screen for uncertainty. By itself, in fact, all an answer would do (even a perfect one) is force a prospect to shift to a new objection, because the root problem still hadn't been addressed."

- From Way of the Wolf: Straight Line Selling by Jordan Belfort

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