Tuesday, August 20, 2019

The Unaddressed and the Undiscovered

Leaders often have the uneasy feeling that there is a large problem or opportunity that is just out of sight and that they should devote more time to finding it. 

I don't want to dismiss that uneasiness or its accompanying desire but in most cases the unaddressed - those known opportunities or problems that are being overlooked or neglected - may produce even greater benefits.

This tendency is akin to neglecting current customers while frantically trying to find new ones.

Look for the green grass beneath your feet.

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