They do not want to be transparent. They do not want an open discussion of their policies. They will scrub posts, cloak practices, fiddle the numbers, and use misleading language. They will declare their accessibility on the very sites that are designed to foil investigations. Their advocates will claim that day is night and night is day.
None of that, however, will keep them from believing that they are noble.
And if any evidence arises which cannot be dismissed, they'll say, "Everybody does it."
Unfortunately, too many do.