Wayne Leonard, Entergy's CEO, sent out inspirational messages to his employees in the aftermath of hurricane Katrina and tapped into an old source of power: the desire to make a difference.
Do some leaders fail to do this because they are afraid of appearing hokey or less than cool? Whatever the reason, they miss the passion of life and the hope of everyone, from the ditchdigger on up, to have meaning.
Mary Kay, the cosmetics legend, once said that everyone has a sign on her head that reads: "Make me feel important." Wayne Leonard understands that.