Forbes: You devote a chapter to the Dodge La Femme, a failed car of the 1950s - with pink upholstery and such accessories as matching raincoats and lipstick tubes - that was supposed to appeal to women.
Martin J. Smith: This was not a car built for the woman of 1955. It was built for Liberace.
- From the Forbes interview of Martin J. Smith and Patrick J. Kiger, authors of Oops: 20 Life Lessons from the Fiascos That Shaped America
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