Sunday, August 06, 2006

Henry Ford and the Amazon

But by the late 1920s, the infamous automobile tycoon Henry Ford set out to break the back of this rubbery monopoly. His hundreds of thousands of new cars needed millions of tires, which were very expensive to produce when buying raw materials from the established rubber lords. To that end, he established Fordlândia, a tiny piece of America which was transplanted into the Amazon rain forest for a single purpose: to create the largest rubber plantation on the planet. Though enormously ambitious, the project was ultimately a fantastic failure.

Read the entire article on Fordlandia
here.

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