A classic innovation technique is to take an existing product and improve it.
TopGolf has upgraded the standard driving range:
TopGolf turns swing practice into a competitive activity. Players aim at dartboard-like targets; sensors read a microchip embedded in each ball and award players points depending on where their balls land.
To create more of a clubhouse feel, the TopGolf team also installed flat-panel displays in the driving bays. The bays are heated and tended by "caddies" - waiters who serve food and beverages.
Miniature golf courses keep younger children entertained at most sites, and pros are on hand to provide instruction.
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