A classic essay from The Onion of the power of advertising:
I'm an experienced car owner. As such, I have what I consider an above-average knowledge of what constitutes a competitive rate for automotive insurance. The policy I have now is fair, but I could probably do better if I shopped around. Trouble is, I don't have time to page through the phone book or search for information online all day—I'm a busy professional. That's why I'm currently looking for a lizard who will explain the various policies to me and help me figure out which company has the best deal.
I feel no loyalty to my existing car-insurance provider. If a better offer were made to me by a lizard, I would have to consider it very seriously.
Don't get me wrong. I'm not interested in a lizard with a hard sales pitch. I don't want some slick, fast-talking lizard bullying me into a big commitment. I demand a refined lizard, one with class. He might even be British, or an American educated at British schools.