Another book just in from the ever prolific Nicholas Bate:
"How to sell and market your way out of this recession
and get your business buzzing like never before
[even though your customers don't want to know]"
More on this later. In the meantime, a quick quote:
Anything which is measurable tends to get remembered. In a recession, you must make all of your special selling points measurable, i.e. quantitative. Thus, if you feel your service is extraordinary, your creativity wonderful, you must make these facts measurable with facts and case studies.