Thursday, January 28, 2010

Toyota's "Existential Crisis"

Writing in Fortune, Alex Taylor III on Toyota's Tylenol moment. An excerpt:

The twin accelerator and carpet problems have been widely blamed on Toyota's pell-mell expansion over the last several years in its effort to pass General Motors and become the leader in worldwide sales.

But the accelerator problems seem to lie instead with a parallel effort that accompanied expansion: an almost paranoid drive to cut costs by using cheaper materials.

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