Toyota's "Existential Crisis"
Writing in Fortune, Alex Taylor III on Toyota's Tylenol moment. An excerpt:
The twin accelerator and carpet problems have been widely blamed on Toyota's pell-mell expansion over the last several years in its effort to pass General Motors and become the leader in worldwide sales.
But the accelerator problems seem to lie instead with a parallel effort that accompanied expansion: an almost paranoid drive to cut costs by using cheaper materials.