Writing in Chief Executive, Bob Donnelly reviews The New Experts by Robert H. Bloom:
He believes that any company's new business model must be customer-centric. Bloom states that "your biggest opportunity and vulnerability is your website." He concludes that your website is likely to be the most meaningful source of first encounters for new buyers. Using Amazon as the model Bloom explains that their site design is exceptionally efficient. He observes that most home pages do not clearly define the single most important customer benefit the seller offers, so the buyer's finger instantly clicks the seller into "oblivion."
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