"The Light's Better in Here"

Remember the old joke about the person who lost a ring in the bedroom but was searching for it in the living room because "The light's better in here?"

That's not too far removed from designing a product or service with the existing resources rather than determining and getting the resources needed to produce a better outcome.

It may make sense to stick with existing resources and time-tested approaches BUT it is important to know what is being missed by doing so and whether that will have an unacceptable effect on the quality of our work. This is especially true when developing new products.