You've talked with key staff members about the importance of Goal A. Strategies have been designed to achieve Goal A. Other programs are slated to support Goal A. The virtues of Goal A are self-evident. It is Numero Uno, no doubt about it. You might call it The Goal of Goals.
But inquire further and you may hear these comments:
"I didn't know that was Goal A."
"Has Goal A been formally set?"
"I thought the Goal A efforts weren't going to start until later."
"Doesn't Goal B take priority?"
"I understand it was set, but I'm wondering if Goal A is really necessary."
"Quite frankly, we've been too busy to worry about Goal A."
"Oh yeah. We'll get right on it."
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