"Perhaps it's the brochures. I never liked them. The colors are wrong. The quality of our products is widely acknowledged, even by our competitors, so I don't think that's the problem. Advertising is another possible culprit but who knows which part is good and which is bad? Besides, we need to get the word out. We talk to our customers a lot and we've established a good relationship with them. They like us. So why aren't we getting more business?"
"Have you talked to your non-customers?"
"Non-customers? Why would we want to talk to them?"
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