Monday, April 15, 2013

10 for Your Market

At Entrepreneur, Alina Dizik has 10 questions to ask before determining your target market.

One thing I'd emphasize would be to beware of situations where a group that is among those who would benefit from your product or service the most is also the group that will resist it the most.

Sometimes, regardless of price, buyers will prefer an old Chevy to a new Cadillac simply because they are comfortable with it.

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