Thursday, April 25, 2013

E-Commerce Meets Physical Commerce

ByteLight’s smart LED lightbulbs flash hundreds of times per second, sending signals too fast for the human eye to see, but easy for a mobile phone camera to decode. Retailers are excited about the technology because they can use it to pinpoint a shopper’s location to within a meter and send offers, suggestions, and other data to customers in real time. We sat down with Dan Ryan, ByteLight’s founder and CEO, to hear his vision of the future of retail.

The rest of the Fast Company article is here. Hmm. Is this neat or troubling?

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