Wednesday, May 15, 2013

Fax On

Kurt Wagner at Fortune on why the fax machine refuses to die. An excerpt:

Industries like finance, law, and health care have long used the fax machine and continue to do so today, says Weilerstein. Multi-function devices that couple fax capabilities with printing, scanning, and copying remain in demand, and manufacturers shipped 37 million multi-function devices worldwide in 2011 and 2012, a number Weilerstein expects to stay steady. "There are still plenty of fax machines out there," he says. "Something declining in this particular space doesn't mean disappearing by a long shot." Simply owning a multi-function device doesn't mean that users utilize the fax feature, but other services are using more creative ways to keep fax machines up to speed. Cloud-based fax products like j2 Global's eFax mix traditional fax technology with new mobile-powered business services. With eFax as the company's flagship Internet service, j2 Global's subscriber revenues are up nearly 40% since 2010 to more than $350 million.

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