Check out this 2012 essay by August Turak. An excerpt:
I built a career on sales and marketing and eventually sold two sales driven companies, but I’ve never met anyone as persuasive as Meredith Parker. The case study above holds the secrets to persuasively getting whatever you want –whether you are actually in sales, trying to get the go-ahead from your boss, or just trying to get buy-in from your people.
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