What is Your Job?

Most jobs contain a multitude of other jobs. 

I meet with managers who have far too narrow a view of what their job requires. There is a tendency to continue to do the comfortable and the comfortable often includes responsibilities better handled by a specialist or ones which have become outdated. 

External influences can also skew matters. Lean organizations and tight budgets nudge leaders toward short-term thinking and away from defining the big picture. Hectic work schedules discourage meetings at the very time when frequent communication is vital. 

The old question - What is your job? - is more important than ever. The ability to shift between responsibilities and quickly change plans to meet reality can be the difference between success and failure.

The self-confidence required to be nimble is impossible unless you know what your job is. 

We keep getting back to the basics. What is your job?