Friday, September 26, 2014

Special Report: No News



The news is there's no news.

It took me far too long to learn that clients want to be updated even when there is nothing new happening. They want to know that their project has not been forgotten. They want a status report even if the status is No Change.

Obviously, they don't want the project to drag but most of them understand that things take time and that there can be any number of good reasons for a delay.

They know that. But never let them feel neglected.

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