Outdoors and the Millennials

The great challenge—and great irony—outdoor brands face is that they’ve spent so many years competing with each other to develop technically superior products that they’ve forgotten how to talk to new audiences. A middle-aged former ski bum might get excited about a $400 sub-nine-ounce waterproof-breathable shell with a single-point-adjustment hood, but the 25-year-old occasional hiker sees an ugly, overpriced jacket.

Read the rest of the Outside magazine article on the outdoor industry's millennial problem.