On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years. He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses.
- From Originals: How Non-Conformists Move the World by Adam Grant