Irrelevance

If we take Option A, then the barrier has great relevance. 

If we take Option B, it has some relevance. 

If Option C is our approach, then the barrier will have no relevance whatsoever and, for our purposes, will cease to be a barrier.

It is surprising how often, given those options, people continue to choose Option A. They may do so because they may perceive greater glory if the barrier is overcome.or perhaps they have simply planned more for Option A. Option C may seem more risky because it is new and may be "too easy."

In short, don't assume that Option C will be quickly accepted but always look for ways in which barriers and weaknesses, whether organizational or personal, can be made irrelevant.