There was a great TV commercial with two young guys on an elevator, each of them totally focused on their smartphones, obviously engrossed by their choice of social media. One of them, without looking up, asks the other, "Hey man, you on Woo Woo?" The other responds, without looking up, "Yeah, man. Everybody's on Woo Woo." Later the two are on the elevator again. One asks, "You still on Woo Woo?" The other says, "No, man. My mom's on Woo Woo."
- From Magnetic: The Art of Attracting Business by Joe Calloway
[Photo by rawpixel at Unsplash]