Clubs with highly-focused interests may do best
For many years I've heard members of various service clubs groan abut their declining membership figures. Oddly enough, it is easy to find recent articles on the wave of loneliness that lurks in our society. You might think that if loneliness were a major problem - I suspect it is - then clubs would be swamped with applicants.
This is all part of the "Bowling Alone" phenomenon, based on a book of that name which noted that Americans aren't the joiners they once were, even for groups like bowling clubs which make few demands.
The aging demographic of clubs is often noted. Do the clubs need younger members to attract younger members? If so, how do they attract the younger members in the first place? What's the average age of the Shriners?
Simply doing more of the tried and now-untrue recruitment efforts probably won't work anymore.
I am working on some strategies to help recruitment since these organizations continue to do fine work. Feel free to share any ideas.
[Photo by Eric Ward at Unsplash]