Wall Street executives at Burning Man? You bet. Though there’s nothing farther from the cutthroat, moneymaking world of Wall Street than the anticapitalist, anticorporate festival of radical self-expression known as Burning Man, we found several New York business executives and Wall Street types who are heading out West this week and staying through Labor Day. In the dusty, storm-ridden desert flatlands north of Reno, Nevada, is a place dubbed Black Rock City, home of the biggest little countercultural festival in the world.
“I first went out there in 2003 because a classmate from the Stanford Business School had an art project on the playa,” says a senior executive for a major Wall Street company, who asked not to be named. One of the main draws for him and most of the other 50,000 participants expected this year are the massive collaborative art projects, like last year’s giant Belgian Waffle or the 50-foot stick figure that gets torched at the end of the week—the burning man that gives the festival its name.
Find the rest of the Portfolio article here. Be sure to wear your baseball cap backwards.