But for the media ponderers there's a more troubling issue than the restoration of trust. It's the possibility that too many people now simply don't much care about the major media anymore. Normally the great media combines would overcome periods of lassitude by forming up focus groups to tell them what to do next. Hah! They want "Survivor"! Alas, living as we do now in a world of seemingly infinite choice, it is possible not to care for a seeming infinity of reasons, which is why the established media are having such a hard time knowing what to do.
Mr. Paxman identified one reason not to care: "In the last quarter century we've gone from three channels to hundreds. . . . The truth is this: the more television there is, the less any of it matters." Once there was a time when TV announcers used to say, "Stay with us." Now no one stays. They go surfing, endlessly seeking a five-minute wave of TV that will take them just a little higher than the five minutes they just watched.