The story of the Chevrolet Malibu, a well-made and reliable car, shows part of the challenge faced by General Motors. An excerpt:
This problem can't be fixed overnight. It took decades for Toyota and Honda to steal big chunks of the market from GM, and it would require years for GM to steal it back -- as rival Ford Motor Co. has learned. The percentage of Ford vehicles on the recommended list of Consumer Reports rose to 70% in 2009 from just 26% in 2002. But Ford has yet to witness any dramatic gain in market share.
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