Monday, January 11, 2010

Adorability Factor?

Business Week reports that the Smart Car is not selling well in the United States:

Even so, BMW is selling almost twice as many Minis and increasing production of the car, a retro version of an iconic compact. The Mini has been popularized in movies including the remake of “The Italian Job,” while the Smart appeared in new “Pink Panther” films with Steve Martin.

“It’s very difficult for Smart to duplicate the success of Mini,” said Rebecca Lindland, director of auto research at IHS Global Insight in Lexington, Massachusetts. “The primary characteristic of Smart is that it’s small. The primary characteristic of Mini is that it’s irresistibly adorable, with performance thrown in.”

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