Edelkoort's Trends

Here's a review of trend forecaster Li Edelkoort. An excerpt:

Back in 2001, when Edelkoort predicted the growing importance of white, she helped Estée Lauder create a skincare product based on milk, called Nutritionist. In 2002, she inspired Nissan to launch five unusually bright color options into the car market in Japan. According to Kei Yoshitomi, of Nissan’s Colour Design Department, the range—pale and bright orange, pale yellow, aqua blue and olive green—sold well and earned an industry award (she also advised Nissan on a later version of the Micra, launched in 2003). The company says her long-term forecasts are valuable in the car business, where the life cycle of a car can span 10 years.

And some other forecasters are here.