Always hire the best qualified person. Understate your case. Do what you say you will do. Err on the side of overcoordination. Return calls promptly. Don't schedule meetings unless there is a clear reason for doing so. Consider the person who carries the heaviest burden. Do the unpleasant task first. Watch for unintended consequences. Study the elements of success. Help others maintain courage. Scrutinize systems before blaming people. Banish castes. Emphasize the importance of positive working relationships. Beware of silos. Never tolerate cruelty. Avoid fatigue. Listen for the unspoken. Go see. Develop a B.S. detector. Be flexible on everything but values. Keep learning. Look the part. Know what you don't know. Blend boldness with humility. Smile.