Steak ‘n’ Shake exists on a simple concept: a diner that makes “steakburgers” and milkshakes — and a pretty decent cup of chili. The kitchen is open for the world to see. The interior is all black and white tile and gleaming chrome. In fact, the concept is so simple it led to the two simplest (and maybe worst) slogans in restaurant history. “In sight, it must be right,” and “It’s a meal.”
[HT: Instapundit.com]
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