Monday, July 23, 2012

The Challenge of Yahoo

Wally Bock gives an overview of what awaits Marissa Mayer as CEO of Yahoo. An excerpt:

The move to CEO is one of the hardest in a career. The only move that matches it is the one from individual contributor to boss. As CEO, she will be where the buck stops and the one responsible to the Board. She will be the public face of Yahoo.

To make this even more challenging, Ms Mayer was brought in from outside over an inside candidate, Ross Levinsohn. And, to make things more challenging yet, Yahoo as a company has had a pretty rocky history.

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