Monday, August 19, 2013

First Paragraph

Beginning in 2002 an ad agency by the name of McKinney & Silver rolled out a slogan that caught on fast. Hired to persuade people in the market for premium cars that Audi cars were better than their competitors, the agency created a tagline - "Never Follow."

- From Followership: How Followers Are Creating Change and Changing Leaders by Barbara Kellerman

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