Saturday, August 03, 2013

Looking Behind the Statistics

One summer day several years ago, the St. Louis Science Center sent a dozen staffers to ride the museum’s two-wheeled Segways in the city’s Fourth of July parade downtown. They waved at the crowd. They handed out fliers. Later, back at the museum, officials estimated 20,000 people saw them in the parade.
Then they added the figure to their attendance.
It boosted the museum’s visitor tally that day to more than 24,000 from about 4,000.

Read the rest of the St. Louis Post-Dispatch article here.

No comments: