Monday, April 28, 2014

First Paragraph

This book is about cultural differences and how they affect the process of doing business and managing. It is not about how to understand the people of different nationalities. It is our belief that you can never understand other cultures. Those who are married know that it is impossible ever completely to understand even people of your own culture. The Dutch author became interested in this subject before it grew popular because his father is Dutch and his mother is French. It gave him an understanding of the fact that if something works in one culture, there is little chance that it will work in another. No Dutch "management" technique his father tried to use ever worked effectively in his French family.

- From Riding the Waves of Culture: Understanding Diversity in Global Business by Fons Trompenaars and Charles Hampden-Turner

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