Saturday, May 31, 2014

Studying Change


Saturday night. My wife is reading in the other room. The dog is wandering about. There's some Leon Redbone playing in the background. I'm going over business stuff. A story from my high school days came to me while I was reviewing the marketing scenarios. The father of a good friend had a small business which was caught flatfooted by some changes in his industry. I recall his excuses for not making changes. All of them had substance. His approach had produced success in the past and yet those good reasons quickly became irrelevant.

You have to keep an eye on what's out there even if you don't like it.

Especially if you don't like it.

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