The Strategy Car

If a leader describes a strategy and it includes everything except what is needed to succeed, then no matter how shiny and slick the other components may be, it is not a serious strategy. It is a car without an engine.

Leaders fall into that trap because:

1. They wouldn't know a real strategy if it bit them;
2. They only want to pretend to take serious action;
3. They want to postpone the major decisions;
4. They underestimate the competition;
5. They think the situation will improve on its own;
6. They have a different definition of success; or
7. They are thoroughly incompetent.