When considering why an individual or team is not doing the obvious, it is helpful to explore the following:
- Is the obvious truly obvious?
- When was the last time it was tried?
- What were the results?
- Will they be punished, however informally, for doing the obvious?
- Is their current conduct a solution to another problem?
- How do they benefit from not doing the obvious?
- Is there an aspect to their current behavior which is not selfish or small but indeed could be seen as altruistic?
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