City Journal has Stefan Kanfer's essay covering "four uneasy upheavals from Sears Roebuck to Amazon." An excerpt:
A close look at the last 13 years shows how and why this company elbowed its way to the front. Back in 1994, an ambitious Princeton Phi Bete pulled up stakes at a Manhattan hedge fund and headed to Seattle, the hot locale for Internet venture capitalists. Jeff Bezos’s new outfit was going to be called Relentless.com—an apt moniker, considering what was to follow. But in the end, Bezos decided that Amazon, the world’s longest river, looked better on computer monitors.
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