Ambitious, Hard Working, and No Boring Stories about Woodstock
Fortune on the work ethic and expectations of Generation Y. An excerpt:
The kids - self-absorbed, gregarious, multitasking, loud, optimistic, pierced - are exactly what the boomers raised them to be, and now they're being themselves all over the business world.
It's going to be great.
"This is the most high-maintenance workforce in the history of the world," says Bruce Tulgan, the founder of leading generational-research firm RainmakerThinking. "The good news is they're also going to be the most high-performing workforce in the history of the world. They walk in with more information in their heads, more information at their fingertips - and, sure, they have high expectations, but they have the highest expectations first and foremost for themselves."